Charting the Unknown

During the recent pandemic, almost all the retailing and shopping malls worldwide faced uncertainty and were left in a quandary. With no clear guidelines, the situation quickly became chaotic and threatened to bring the industry to a standstill. "Charting the Unknown" examines the events that lead to this global crisis and offers an informed perspective on how the industry overcame the challenges.

PMgr Dr KS Wong shares his insights and experiences as a Mall Management Specialist who observed and noted what it takes to navigate through the crisis with strategic thinking and tactical decision-making and actions. He has proved a framework for shopping malls and retailers to identify potential risks and understand the reasoning behind successful measures taken in real-life-situation.